Benefits of MAM
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What are the benefits of a MAM system?
- Benefits of MAM
- time and cost reduction through automation
- consistent access to media for all users (internal/external)
- around the clock access world-wide
- re-use of media without extra effort
- shorter time-to-market cycles through immediate availability of the media objects
- personalized distribution and availability of media in the required format
- cross media publishing – „create once, publish everywhere“
- support of existing work flows
- high data quality through automatic transfer of meta data supported by the IPTC standards
- reduction of redundancies
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