Benefits of MAM

  • What are the benefits of a MAM system?

  • Benefits of MAM
    • time and cost reduction through automation
    • consistent access to media for all users (internal/external)
    • around the clock access world-wide
    • re-use of media without extra effort
    • shorter time-to-market cycles through immediate availability of the media objects
    • personalized distribution and availability of media in the required format
    • cross media publishing – „create once, publish everywhere“
    • support of existing work flows
    • high data quality through automatic transfer of meta data supported by the IPTC standards
    • reduction of redundancies